A content audit is a process of dumping your content in one place and deciding what stays and what goes. This post explains how to do that.
16
May
May
In a word, your content strategy statement sets your boundaries. It’s a summary of what you want to accomplish with your content – What you want to be known for.
26
Apr
Apr
The content journey map plots the goals (landmarks) and actions (turn left) that your customers take as they engage with your brand.
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Apr
Apr
The content journey map plots the goals (landmarks) and actions (turn left) that your customers take as they engage with your brand.
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Mar
Mar
The road to customer satisfaction and outstanding content experiences is paved with customer feedback. But the feedback you get is only as good as the questions you ask.
18
Feb
Feb
Every time someone engages with your brand, product, or service, they have an experience.
Whether that experience is good or bad is entirely up to you.
If you create a good experience, people will come back for more – but they’ll expect the same experience every time.
You can’t be mayonnaise one day and blue cheese the next.
03
Feb
Feb
Reading time: About 3 minutes “Mommy, who’s going to wipe my butt when I poop at school?” It’s the end of Day 1 of Grade R at a new school. One much bigger than the playgroup she’s used to, where teachers still wipe butts. “Erm, I guess you’re going to have to learn how to do it yourself,” I…
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Jan
Jan
Content strategy is often confused with – or used interchangeably with – ‘content marketing’ and ‘content marketing strategy’.
While there’s overlap between the three, they are not the same.
And I might be biased, but content strategy is the most important of the lot because helpful content should be at the core of your marketing efforts.
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Dec
Dec
Well, my friend, stick with me for the next few months and I’ll help you plan and implement your content strategy – in bite-sized, easily digestible chunks.
We’ll cover things like audience, content goals, content pillars, and SEO. I’ll give you tips, tricks, and formulas to create relevant content quickly and to identify opportunities to tell stories that leave lumps in people’s throats (of emotion, not chicken).