The road to customer satisfaction and outstanding content experiences is paved with customer feedback. But the feedback you get is only as good as the questions you ask.
Every time someone engages with your brand, product, or service, they have an experience.
Whether that experience is good or bad is entirely up to you.
If you create a good experience, people will come back for more – but they’ll expect the same experience every time.
You can’t be mayonnaise one day and blue cheese the next.