The road to customer satisfaction and outstanding content experiences is paved with customer feedback. But the feedback you get is only as good as the questions you ask.
18
Feb
Feb
Every time someone engages with your brand, product, or service, they have an experience.
Whether that experience is good or bad is entirely up to you.
If you create a good experience, people will come back for more – but they’ll expect the same experience every time.
You can’t be mayonnaise one day and blue cheese the next.
Brand storytelling, Content marketing
Why you should review your audience personas — or do away with them completely
14
Jan
Jan
Segmentation doesn’t help you to really understand what your customers are doing, thinking, or feeling.