We take the words out of your mouth
and put them into writing that’s on-message, on-brand, and on-strategy.
We take the words out of your mouth and put them into writing that’s on-message, on-brand, and on-strategy.

Meet your global team of independent professional business copywriters as well as content strategists.

With decades of industry-specific experience, we create thoughtfully developed content that’s SEO conscious, drives organic traffic, and nudges you closer to your business goals.

Work with one of us, or all of us. Either way, you’re guaranteed meticulous, engaging, and relatable copy that drives your content strategy.

You have our word.

Tarryn Giebelmann

Founder | content strategist | writer

Powered by coffee and “Ambiental music for focus and creativity” YouTube videos, I spend my days writing, going down research rabbit holes, and toggling between 64 open browser tabs (I counted).

At night, I build puzzles, drink red wine, and have bedtime chats with my six-year-old daughter about poop, how many sleeps until her birthday, and why humans don’t have tails.

If it weren’t for my husband’s cooking, I’d survive on toast. And coffee.

Location: Adelaide, South Australia
Skin in the game: 16 years
Specialties: Tech, Finance, B2B
Important to know: I’ve been to the moon. I’m also good at making up stories.

Visit my LinkedIn
Email Tarryn

Charlotte Danby

Content strategist | writer

A happy day for me is one spent writing, day-dreaming, brainstorming, reading, and cooking (even if just for me) As soon as I start googling celebrities, it’s time to shut the laptop and go for a vigorous walk.

Most evenings are spent with my husband, a nice bottle of wine, and a good game of Scrabble.

Location: Ontario, Canada
Skin in the game: 22 years (with a few good adventures in between)
Specialties: Tech, Education, Finance, B2B
Important to know: A walk a day keeps my brain in play.

Visit my LinkedIn
Charlotte's Website

Joanne Carew

Content strategist | writer

I’m a nosy parker. My husband thinks it’s annoying but I think it makes me good at my job because I love talking to people, digging for information and finding the story behind the story.

When I’m not asking questions (snooping), you’ll find me trying to improve my yoga skills, playing Boggle, visiting new restaurants and raising a feisty and fearless 1 year old.

Location: Cape Town, South Africa
Skin in the game: 11 years
Specialties: Tech, Innovation, Startups, B2B
Important to know: I may be a tech writer but please don’t ask me to help you fix your phone/PC. Have you tried switching it off and then back on again?

Visit my LinkedIn
Joanne's Website

Inge Barry

Writer

A natural-born creative, I bring diversity and creativity to every piece of copy. My experience in print, digital, and scriptwriting gives me the flexibility and knowledge to write for multiple industries.

I regard myself as a “general surgeon” of copywriting as I can place myself into almost any profession. So, when my mom told me I could be whatever I wanted, I really took it seriously.

When I’m not piecing sentences together, I try navigating raising a little girl who reminds me too much of myself.

Location: Johannesburg, South Africa
Skin in the game: 4 years
Specialties: B2B, B2C
Important to know: Deathly allergic to peanuts. Obsessed with musician biographies.

Visit my LinkedIn
Inge's Website

Zia Taylor

Writer

Reader. Writer. Baker. Eater. Nit-picking pedant (great for editing, less so for friendships). Mom to twins, dogs, and cat. Too fond of puzzles.

Writing is more than a job for me – getting to knock words about until they’re easy to chew is one of my favourite things. Being able to decipher audiences and how they like to read is what makes me good at what I do.

Location: Johannesburg, South Africa
Skin in the game: 11 years
Specialties: B2B and B2C
Important to know: A slab of chocolate a day keeps the skinny away. Oh, and I’m going to bake you something someday.

Email Zia

Nicki Sacker

Virtual Assistant

I’m passionate about supporting small business owners by taking away all the kill-me-now admin work that they don’t want to do, don’t know how to do, or just don’t have the time to do. I love organising (especially logistical tasks) and co-ordinating, and do everything from booking clients’ nail appointments to managing complex projects.

My 8-year-old daughter tells me I work too much, and then we laugh and laugh and eat chocolate.

Location: Johannesburg, South Africa
Skin in the game: 9 years
Specialties: Admin, making people’s lives easier
Important to know: Chocolate makes the world go around.

Visit my LinkedIn
Email Nicki

Meet your global team of independent professional
business copywriters as well as content strategists.

With decades of industry-specific experience, we create thoughtfully developed content that’s SEO conscious, drives organic traffic, and nudges you closer to your business goals.

Work with one of us, or all of us. Either way, you’re guaranteed meticulous, engaging, and relatable copy that drives your content strategy.

You have our word.

Tarryn Giebelmann

Founder | content strategist | writer

Powered by coffee and “Ambiental music for focus and creativity” YouTube videos, I spend my days writing, going down research rabbit holes, and toggling between 64 open browser tabs (I counted).

At night, I build puzzles, drink red wine, and have bedtime chats with my six-year-old daughter about poop, how many sleeps until her birthday, and why humans don’t have tails.

If it weren’t for my husband’s cooking, I’d survive on toast. And coffee.

Location: Adelaide, South Australia
Skin in the game: 16 years
Specialties: Tech, Finance, B2B
Important to know: I’ve been to the moon. I’m also good at making up stories.

Visit my LinkedIn
Email Tarryn

Charlotte Danby

Content strategist | writer

A happy day for me is one spent writing, day-dreaming, brainstorming, reading, and cooking (even if just for me) As soon as I start googling celebrities, it’s time to shut the laptop and go for a vigorous walk.

Most evenings are spent with my husband, a nice bottle of wine, and a good game of Scrabble.

Location: Ontario, Canada
Skin in the game: 22 years (with a few good adventures in between)
Specialties: Tech, Education, Finance, B2B
Important to know: A walk a day keeps my brain in play.

Visit my LinkedIn
Charlotte's Website

Joanne Carew

Content strategist | writer

I’m a nosy parker. My husband thinks it’s annoying but I think it makes me good at my job because I love talking to people, digging for information and finding the story behind the story.

When I’m not asking questions (snooping), you’ll find me trying to improve my yoga skills, playing Boggle, visiting new restaurants and raising a feisty and fearless 1 year old.

Location: Cape Town, South Africa
Skin in the game: 11 years
Specialties: Tech, Innovation, Startups, B2B
Important to know: I may be a tech writer but please don’t ask me to help you fix your phone/PC. Have you tried switching it off and then back on again?

Visit my LinkedIn
Joanne's Website

Inge Barry

Writer

A natural-born creative, I bring diversity and creativity to every piece of copy. My experience in print, digital, and scriptwriting gives me the flexibility and knowledge to write for multiple industries.

I regard myself as a “general surgeon” of copywriting as I can place myself into almost any profession. So, when my mom told me I could be whatever I wanted, I really took it seriously.

When I’m not piecing sentences together, I try navigating raising a little girl who reminds me too much of myself.

Location: Johannesburg, South Africa
Skin in the game: 4 years
Specialties: B2B, B2C
Important to know: Deathly allergic to peanuts. Obsessed with musician biographies.

Visit my LinkedIn
Inge's Website

Zia Taylor

Writer

Reader. Writer. Baker. Eater. Nit-picking pedant (great for editing, less so for friendships). Mom to twins, dogs, and cat. Too fond of puzzles.

Writing is more than a job for me – getting to knock words about until they’re easy to chew is one of my favourite things. Being able to decipher audiences and how they like to read is what makes me good at what I do.

Location: Johannesburg, South Africa
Skin in the game: 11 years
Specialties: B2B and B2C
Important to know: A slab of chocolate a day keeps the skinny away. Oh, and I’m going to bake you something someday.

Email Zia

Nicki Sacker

Virtual Assistant

I’m passionate about supporting small business owners by taking away all the kill-me-now admin work that they don’t want to do, don’t know how to do, or just don’t have the time to do. I love organising (especially logistical tasks) and co-ordinating, and do everything from booking clients’ nail appointments to managing complex projects.

My 8-year-old daughter tells me I work too much, and then we laugh and laugh and eat chocolate.

Location: Johannesburg, South Africa
Skin in the game: 9 years
Specialties: Admin, making people’s lives easier
Important to know: Chocolate makes the world go around.

Visit my LinkedIn
Email Nicki