The content journey map plots the goals (landmarks) and actions (turn left) that your customers take as they engage with your brand.
Every time someone engages with your brand, product, or service, they have an experience.
Whether that experience is good or bad is entirely up to you.
If you create a good experience, people will come back for more – but they’ll expect the same experience every time.
You can’t be mayonnaise one day and blue cheese the next.