Content strategy
Content strategy is often confused with – or used interchangeably with – ‘content marketing’ and...
Well, my friend, stick with me for the next few months and I’ll help you...
Copywriting
The shitty first draft is not supposed to be perfect or even good. Accept that...
If your readers scroll through your article and only read the headings, what information do...
Branding
If you live in South Africa, you’ll be familiar with the sidewalk beaded creations. Starting...
I learnt all this in one hour....
Brand storytelling Content marketing
People don’t need new facts. People need new stories. When you change a person’s story,...
Segmentation doesn’t help you to really understand what your customers are doing, thinking, or feeling....
