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Professional writing services

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A blog about content strategy
and business writing services.

Professional writing services

I am not a robot
Confirm humanity.

A blog about content strategy
and business writing services.

Professional writing services

I am not a robot
Confirm humanity.

A blog about content strategy
& business writing services.

Content strategy

Content strategy statement: What is it and why do you need one?

In a word, your content strategy statement sets your boundaries. It's a summary of what...

16
May

Content strategy

How to create a content journey map

The content journey map plots the goals (landmarks) and actions (turn left) that your customers...

26
Apr

Content marketing Content strategy

The marketing funnel, explained in ice cream

The content journey map plots the goals (landmarks) and actions (turn left) that your customers...

15
Apr

Content strategy

Content strategy success depends on asking the right questions

The road to customer satisfaction and outstanding content experiences is paved with customer feedback. But...

08
Mar
How to create a content experience

Content marketing Content strategy

What is a content experience?

Every time someone engages with your brand, product, or service, they have an experience. Whether that...

18
Feb
Content strategy goals

Content strategy

Content strategy: How to set and stick to smart goals

Reading time: About 3 minutes “Mommy, who’s going to wipe my butt when I poop at school?”It’s...

03
Feb

Content strategy

Content strategy: The C words

Content strategy is often confused with – or used interchangeably with – ‘content marketing’ and...

17
Jan
Content strategy

Content strategy

Content strategy 101: Micro tips for figuring it out

Well, my friend, stick with me for the next few months and I’ll help you...

23
Dec

Copywriting

You’ll feel better once you’ve thrown up

The shitty first draft is not supposed to be perfect or even good. Accept that...

15
Nov

Copywriting

Does your B2B copy pass the five-second test?

If your readers scroll through your article and only read the headings, what information do...

06
Oct

Branding

Purpose, personality, positivity: 3 traits of a human brand

If you live in South Africa, you’ll be familiar with the sidewalk beaded creations. Starting...

02
Sep

Copywriting

A crash course in writing radio ads

I learnt all this in one hour....

08
Apr

Brand storytelling Content marketing

What stories can do that facts can’t

People don’t need new facts. People need new stories. When you change a person’s story,...

15
Feb

Brand storytelling Content marketing

Why you should review your audience personas — or do away with them completely

Segmentation doesn’t help you to really understand what your customers are doing, thinking, or feeling....

14
Jan

Brand storytelling Copywriting

4 B2B tech buzzwords I hope to see the back of in 2021

4 B2B tech buzzwords to banish - and what to do instead....

06
Jan

Brand storytelling Copywriting

Ditch the B2B jargon. Do this instead.

Using all the buzzwords because you think it’s what your target audience is looking for,...

24
Nov

Copywriting

Note to self: Save your fucking work

It’s drilled into our heads at university: Save your work. Back then, we had to...

07
Feb

Book review

Book review: Deep Work by Cal Newport

This book, like countless others, has been on my to-read list for too long. If...

08
Aug

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