Content strategy
In a word, your content strategy statement sets your boundaries. It's a summary of what...
The content journey map plots the goals (landmarks) and actions (turn left) that your customers...
Content marketing Content strategy
The road to customer satisfaction and outstanding content experiences is paved with customer feedback. But...
Every time someone engages with your brand, product, or service, they have an experience. Whether that...
Reading time: About 3 minutes “Mommy, who’s going to wipe my butt when I poop at school?”It’s...
Content strategy is often confused with – or used interchangeably with – ‘content marketing’ and...
Well, my friend, stick with me for the next few months and I’ll help you...
Copywriting
The shitty first draft is not supposed to be perfect or even good. Accept that...
If your readers scroll through your article and only read the headings, what information do...
Branding
If you live in South Africa, you’ll be familiar with the sidewalk beaded creations. Starting...
I learnt all this in one hour....
Brand storytelling Content marketing
People don’t need new facts. People need new stories. When you change a person’s story,...
Segmentation doesn’t help you to really understand what your customers are doing, thinking, or feeling....
Brand storytelling Copywriting
4 B2B tech buzzwords to banish - and what to do instead....
Using all the buzzwords because you think it’s what your target audience is looking for,...
It’s drilled into our heads at university: Save your work. Back then, we had to...
Book review
This book, like countless others, has been on my to-read list for too long. If...
